Altra Running

Outroad

Altra Running’s first road to trail shoe. Explore the dirt with the Outroad— made for the road, equipped for trail adventures.

Run Outside the Lines.

Teaser & Launch Emails

Landing Page

Rivera 2

Altra Running’s do it all shoe. The Rivera 2 is made to move however you want.

Move. Meant. For You.

Teaser & Launch Emails

Landing Page

Social Video

Product Detail Page

Escalante 3

The newest iteration of the Escalante is here. This Altra classic is equipped with a refreshed fit and premium style updates.

Teaser & Launch Emails

Landing Page

Product Detail Page

Lone Peak 6

Altra Running’s newest edition to the Lone Peak family. The legendary trail shoe is here with new updates ready to take on the trail. I wrote all copy shown below.

Teaser & Launch Emails

Social Video

Landing Page

Product Detail Page

The Provision 6

Altra Running’s high cushion, support shoe that’s here for you, and there for you. This road shoe is made with natural movement and comfort in mind. This project I focused on script writing, landing page and launch email copy construction.

Launch & Teaser Emails

Landing Page

Social Video

The Solstice XT 2

Altra Running’s newest edition to their HIIT workout shoe. This durable and versatile shoe has all of the signature Altra features with modifications made for intense workouts. This project I focused on creating captivating copy for a smaller scale launch at a targeted market.